Green Management and the Preparation of Corporate Environmental Strategies (for the tourism industry)
Seven workshops were held for participants from the 11 Commonwealth Caribbean Nations. More than 350 delegates attended including national tourism directors, general managers of major Caribbean Hotel Chains (Club Med., Marriott, Radisson, etc.) secondary and post secondary educators. One session was devoted to a 12-day train-the-trainer program. In 1998, the series was given the prestigious Green Globe Achievement Award, at ITB-Berlin and in 1999 the series was selected as one of the "Best Practices" by the World Travel and Tourism Human Resource Council.
ecoplan:net ltd. presented Hawaii's first sustainable tourism and green management workshops. Since then the state has become a leader in the Pacific Region offering many responsible tourism products. ecoplan:net ltd., working with a local partner -- The International Society for Ecotourism Management -- have become the principal trainers in advancing sustainable tourism and ecotourism concepts in the Islands.
ecoplan:net ltd. conducted a 5-day workshop in Nova Scotia for 130 participants from Atlantic Canada. Emphasis was placed on the relationship between ecotourism product development and the green management of tour operations and facilities. There was a special focus on Marine based ecotourism and resort development.
At the request of The Travel Research Association (TTRA), James created a 1-day workshop for tourism businesses on developing an in-house corporate green management policy. This 14-step process covers all components from developing the mission statement to employee/management education to monitoring. Case studies of successful companies were also presented.
Major resort operators, environmentalists and government officials come together to prepare corporate green management strategies for their hotels and businesses. Following the workshops, seven properties hired in-house environmental coordinators to implement the strategies.
